As a creative in Singapore, our work sometimes may seem trivial. But as we strive in our own ways to improve and innovate, we can draw parallels to the tiny and cute sparrows. As a symbol of community and hard work. These small and almost seemingly insignificant birds still manage to find a way to thrive in the ecosystem despite their own tiny contributions. From keeping bug populations in check to helping flora and fauna to grow as seed spreaders, these sparrows also serve as a crucial part of the food chain for birds of prey as their food sources demonstrating the importanct of every link in the chain. Likewise, other than working for companies and doing good work for our clients, we also bear the responsibility to enhance the community around us by improving on our craft: which is to tell stories that enrich and inspire. As an avid photographer, stories from nature always humbled and inspire me. Probably due to my childhood and livestyle growing up in an urban jungle, nature always seem to find a way to inspire and educate. This is a shout out to the little guys, to the guys not at the top of the food chain.
